FinTech & Financial Services Consumer Customer Research Discussion Guide/Research Scripts - 40 Questions You Can Use to Elicit Great Feedback from your Users
Are you struggling to get your UX Research Participants to talk honestly, openly, and critically about your FinTech or Financial Services product? Do you get the feeling that they are telling you what they think you want to hear, rather than what they really, truly think?
You’re not alone!
People are naturally eager to please, and especially on online testing platforms like UserTesting and Lookkback, people want to be “good participants”.
But you want honest, direct feedback that will help you make your product better!
This can help: 40 expertly-crafted groups of questions to use in your research with users that will help them to open up, be critical and helpful, and direct. (In total there are 100's of actual questions in this script you can pick from and customize to your needs.)
Every script comes with a “moderator’s guide” to help you ask questions in the most effective way possible; know when to offer help, and know when to “embrace the silence.”
I’ve used these questions in my own research for my Financial Services and FinTech clients, so I know they work.
You’ll get a full research script with 42 groups of questions, plus “moderator’s guidelines” telling you how to phrase alternatives, when to offer help, and when to keep quiet. Plus intros, wrap ups and analysis guidelines that will help you make the most of your precious user research