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FinTech & Financial Services B2B Customer Research Discussion Guide/Research Scripts - 42 Questions You Can Use to Elicit Great Feedback from your Users

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FinTech & Financial Services B2B Customer Research Discussion Guide/Research Scripts - 42 Questions You Can Use to Elicit Great Feedback from your Users

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Are you struggling to get your UX Research Participants to talk honestly, openly, and critically about your FinTech or Financial Services product? Do you get the feeling that they are telling you what they think you want to hear, rather than what they really, truly think?

You’re not alone!

People are naturally eager to please, and especially on online testing platforms like UserTesting and Lookkback, people want to be “good participants”.

But you want honest, direct feedback that will help you make your product better!

This can help: 42 expertly-crafted groups of questions to use in your research with users that will help them to open up, be critical and helpful, and direct. (In total there are 100's of actual questions in this script you can pick from and customize to your needs.)

Every script comes with a “moderator’s guide” to help you ask questions in the most effective way possible; know when to offer help, and know when to “embrace the silence.”

I’ve used these questions in my own research for my Financial Services and FinTech clients, so I know they work.

I want this!

You’ll get a full research script with 42 groups of questions, plus “moderator’s guidelines” telling you how to phrase alternatives, when to offer help, and when to keep quiet. Plus intros, wrap ups and analysis guidelines that will help you make the most of your precious user research

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Complete discussion guide, formatted and ready for use in your research studies
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Introductions you can use to set the right tone for your research session and set your participants at ease
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“Ice breaker” questions to get your sessions started on the right note and encourage participants to be thoughtful about their answers
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FinTech and Financial Services-specific questions that will get B2B users talking about money, products and services they use, and what they do and don't like
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Closing questions to help participants reflect and reframe their feedback for you
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